
FORT WORTH, Texas – PBR (Professional Bull Riders) is going old school to put fans closer to the championship action by holding the first two stages of the 2024 PBR World Finals: Unleash The Beast in its most intimate venue – the 2,200-seat Cowtown Coliseum.
Before PBR World Finals – Championship concludes in nearby Arlington at AT&T Stadium when the 2024 World Champion will accept the coveted gold buckle and accompanying $1 million bonus, fans will have the opportunity to see the four-day PBR World Finals – Eliminations (May 9-12) and two-day Ride For Redemption (May 15-16) in the hallowed, historic venue where PBR held its first event in 1993 and just about every fan may get a little dirt kicked up on them.
The dramatic World Finals – Eliminations format will be complemented by a myriad of enhanced fan experiences and tickets to the coveted event at Cowtown Coliseum. Tannahill’s Tavern & Music Hall, the popular restaurant in Mule Alley from Chef Tim Love, will host daily pre-parties, event watch parties, and post-event entertainment with GRAMMY-award-winning acts through special packages now available at PBRWorldFinals.com.
“Since moving PBR World Finals to Fort Worth and rediscovering the incredible history of Cowtown Coliseum, I have been planning for this very exciting announcement,” said PBR CEO Sean Gleason. “Walking into Cowtown Coliseum, you can’t help but feel nostalgic knowing that Jim Shoulders, Larry Mahan and all the bull riding legends rode there. This is where PBR’s Founders launched our sport. And now the marquee individual Championship in bull riding will unfold in our most intimate arena before moving to the biggest stage in Western sports at AT&T Stadium. This will be a very special, unforgettable experience for fans fortunate enough to be there.”
The daily pre-parties will afford attendees a VIP tailgate experience, including live music, along with food and beverages, in addition to a curated cocktail menu. Access to the party will begin at 4:30 p.m. CT from May 9-11 and 9:00 a.m. CT on May 12. The Sunday, May 12 pre-party will feature a unique menu for a world-class brunch.
Following the high-adrenaline bull-riding action, fans will also have the option to attend post-event concerts. For the full entertainment calendar, visit the official PBR WEBSITE.
Wednesday, May 15: Ned LeDoux on the Main Stage at Billy Bob’s Texas!
Get tickets here: NED LEDOUX TICKETS!
Beginning in 2024, the PBR World Finals will feature 10 rounds of action split across two venues in the Dallas-Fort Worth Metroplex in a playoff-type format, beginning with PBR World Finals – Eliminations, featuring the Top 40 bull riders in the Unleash The Beast standings at the conclusion of the regular season, joined by five riders advancing via the Pendleton Whisky Velocity Tour Finals. Nightly, each of the 45 competing bull riders will get on one bull each.
PBR World Finals – Eliminations will be held at Cowtown Coliseum at 7:45 p.m. CT on Thursday, May 9, 6:45 p.m. CT on Friday, May 10 and Saturday, May 11, and 1:45 p.m. CT on Sunday, May 12. Information on the special entertainment-rich packages is at PBRWorldFinals.com.
When the dust settles following the first four days of action, the Top 15 in the Unleash The Beast standings, and the Top 5 in the event aggregate, not already advancing, will earn a direct berth to the 2024 PBR World Finals Championship in Arlington, Texas, at AT&T Stadium on May 18-19.
The 25 riders not advancing from Eliminations, joined by 10 riders from PBR Teams and five invited riders both to be announced via selection processes will then have a Ride For Redemption – competing inside Cowtown Coliseum in a bid to return to contention inside the home of the Dallas Cowboys for a shot at the world title and PBR World Finals event win.
Prepare for an adrenaline-charged weekend at historic Cowtown Coliseum as PBR’s World Finals- Eliminations event kicks off in style. Cheer on the top bull riders & toughest bulls as they vie for supremacy in the heart of the Fort Worth Stockyards, surrounded by the electrifying atmosphere of the Stockyards Stampede. 4-Day ticket packages are available now with VIP inclusion.
Join the party with rider autographs, an outdoor bar, food & drink specials at local establishments, drone shows following the performance and much more happening!
Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.

