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What this Privacy Policy Covers

This policy covers how BBT treats personal information that BBT collects and receives, including information related to your past use of BBT products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number that is not otherwise publicly available.

Information, Collection, & Use

BBT collects personal information when you register with BBT, when you register for an account, when you visit BBT web pages, and when you enter promotions. BBT may combine information about you that we have with information we obtain from business partners or other companies.

When you register we ask for information such as your name, email address, birth date, gender, ZIP code, and personal interests.  When you register with BBT and sign in to our services, you are not anonymous to us.

BBT automatically receives and records information from your computer and browser, including your IP Address, BBT cookie information, software and hardware attributes, and the page you request.

BBT uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

Information, Sharing, & Disclosure

BBT does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:

  • When responding to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.
  • When we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of BBT’s terms of use, or as otherwise required by law.

BBT displays targeted advertisements based on personal information.

  • BBT does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

Changing your Information & Preferences

You can edit your account information by logging into the BBT Shop at any time.

New categories of marketing communications might be added from time to time. Users who receive these communications can opt out of receiving future correspondences from these new categories by following instructions contained in the messages they receive.

We reserve the right to send you certain communications relating to BBT, such as service announcements, administrative messages and the BBT Newsletter that are considered part of your BBT account without offering you the opportunity to opt out of receiving them.

You can delete your BBT account by visiting our Account page. Please read about information that might possibly remain in our archived records after your account has been deleted.

Confidentiality & Security

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

Changes to this Privacy Policy

BBT may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your BBT account or by placing a prominent notice on our site.