FORT WORTH, Texas, Oct. 18, 2016 /PRNewswire/ — Wheelhouse Marketing & PR announces its partnership with Billy Bob’s Texas, the world’s largest honky-tonk located in the heart of the Stockyards in Fort Worth, TX.  Wheelhouse’s scope of work will consist of identifying, assessing and valuing sponsorship opportunities and help set the standard operating procedures for a healthy partnership platform for brands Billy Bob’s Texas ultimately works with.

“Growing up and living in Fort Worth, Billy Bob’s has always been a place I’ve revered,” states Wheelhouse Marketing and PR President / Partner, Julie Curtis. “To have this opportunity to work with such a forward-thinking staff and be an integral part of the venue’s future partnerships is an honor. With the multitude of marketing opportunities there are for brands, we’re excited to get started.”

“The goal was for us to work with a group highly experienced in venue and festival sponsorships as well as general entertainment properties,” states Billy Bob’s Texas President Concho Minick. “Also, with Wheelhouse being based in Fort Worth and having a knowledge of our culture makes this partnership a natural fit.”

Opening in April 1981, Billy Bob’s Texas is a renowned and multifaceted Texas experience.  Hosting over 300 live music concerts annually, the Billy Bob’s Texas stage has been graced by countless legendary artists (from country to rock) and for upcoming artists it is considered a rite of passage. With a capacity of 6000, this one-of-a-kind venue also contains a 4-star restaurant, a retail store as well as Billy Bob’s Live Pro Bull Riding, which is sanctioned by Championship Bull Riding (CBR).  Billy Bob’s Texas’ history and relevance in pop-culture still rings true and the future will only continue to add to its legend as a leading attraction and destination for international, national, regional and local audiences.

About Billy Bob’s Texas:   
Billy Bob’s Texas, the world’s largest honky-tonk, hosts over 300 live music concerts annually, is home to live bull riding, a 4-Star restaurant and retail store; all in a world class, authentic Western venue. There is something for everyone at Billy Bob’s Texas. For additional information and ticket purchases contact Billy Bob’s at 817-624-7117 or visit www.billybobstexas.com

About Wheelhouse Marketing & PR:   
Based in Fort Worth, TX, Wheelhouse Marketing & PR develops connectivity between brands and unique entertainment properties by creating holistic partnerships that initiate win-win platforms. From public relations campaigns that support the story the brand is expressing, to marketing initiatives and sales programs that are fully supported by inventive collaborations, Wheelhouse takes a distinctive and human approach to manifesting a message that speaks to the heart of the consumer.

Billy Bob’s Blog

  • Congratulations to our winner for The World's Largest Karaoke Fest & Competition  Read more>
  • Rising Artist Parker McCollum Performs “Misunderstood” Before Main Stage Debut at Billy Bob's Texas  Read more>
  • Congratulations to the Second Group of Finalists for The World's Largest Karaoke Fest & Competition  Read more>
  • Our Favorite Father's Day Songs  Read more>
  • 40 gallons of whiskey

    Merle Haggard made the Guinness Book of World Records for buying the largest round of drinks when he bought 5,095 drinks of Canadian Club for the entire club.  The bill totaled $12,737.50 and equaled 40 gallons of whiskey.

  • Billy Bob’s Doors since 1981

    More Than 17 Million Visitors have come through Billy Bob’s Doors since 1981.  With it's international notoriety, the club sees visitors from around the world.  Billy Bob's truly has carved a niche in the world of country music and entertainment. 

  • 47,500 Bucking Bulls

    Over the past 30 years, more than 47, 500 bulls have bucked in Billy Bob’s arena. World Champions including Tuff Hedeman, Ty Murray, and Adriano Moraes have all tested their skills in Billy Bob’s arena. Bull riding at Billy Bob’s is often the focus of movie and TV shoots, including specials on Comed...Read more

  • Billy Bob’s launched own recording

    In 1998, Billy Bob’s launched its own recording label - Live at Billy Bob's Texas -  to  capture the magic of the club's famous live shows. Now totaling over 47 full concert recordings spread out over 3 decades, Live at Billy Bob's Texas, is one of Country Music's most extensive catalogs, featuring ...Read more

  • Lights, Camera, Honky Tonk

    Billy Bob’s Texas has been featured on several TV and Movie screens and has served as the location for several music videos for country’s biggest stars.  A number of episodes of the original television series “Dallas” were shot on location. Other shows include “Walker Texas Ranger”, CBS’s “Happy New...Read more

  • Movies filmed at Billy Bob’s

    Movies filmed at Billy Bob’s include: “Over The Top”, starring Sylvester Stallone in 1987,  “Baja Oklahoma”, with Lesley Ann Warren, Peter Coyote & Willie Nelson in 1988,  “Necessary Roughness”, with Scott Bakula, Sinbad, Robert Loggia & Kathy Ireland in 1991, and “Pure Country” in 1992, starring Ge...Read more

  • Garth Brooks pointed an arrow

    When Garth Brooks signed the famous backstage wall, he also drew the words 'the King' and an arrow pointing to the ceiling.  What was up there?  A cardboard cut out of none other than  ‘the King’ George Strait.  That cardboard version of the 'King of Country' is still there today.

  • Pat Green sold out 15 times

    Pat Green has sold out Billy Bob’s 15 times.  Pat's first sell out performance occurred in September of 2000.  His most recent sell out happened in January of 2015.  Pat was also the first artist to record on our Live at Billy Bob's Texas label - his recording was a test for Merle Haggard on New Yea...Read more

  • The bronze statue of Billy Bob Barnett’s mentor

    The bronze statue of Billy Bob Barnett’s mentor, Benny Binion, disappeared during the night after Billy Bob’s closed in 1998.  It is now on display at the South Point Hotel in Las Vegas.

  • Filming of Pure Country

    During the filming of Pure Country, a disguised George Strait and his wife Norma, came to Billy Bob’s with members of the film crew. They celebrated in Billy Bob’s VIP room.  Billy Bob's bathroom was used for a small scene in the movie.

  • Billy Bob’s is known for discovering new talent

    Billy Bob’s is known for discovering new talent.  In one weekend in 1982, it paid Reba McEntire $3,500 on a Friday, and George Strait $4,500 on a Saturday – a fraction of what those performers command today.

  • Willie Nelson played over 50 times

    Willie Nelson has played over 50 times at Billy Bob’s Texas.  One of his fondest memories is riding a horse into the showroom.  In 2004, Willie brought his 4th of July picnic to Cowtown, drawing an estimated crowd of 10,000.

  • Tanya Tucker

    When Tanya Tucker was asked what she wanted on her tombstone, she replied “She’s not here, she’s playing at Billy Bob’s."   Tanya has been a 30-year friend of the club, delivering dynamic performances every time she stops by.

  • Chris LeDoux at his first Billy Bob’s show

     LeDoux, a former rodeo cowboy who had worked on the labor list for Billy Minick, said at a CMA Event "My name is Chris LeDoux and someday I'm going to get to play Billy Bob's".  In January of 1992, he arrived to play his first Billy Bob’s show in a motor home with a small equipment trailer. 

  • Martina McBride first came to Billy Bob's

    Martina McBride first came to Billy Bob’s as a t-shirt sales person for Garth Brooks.  Her husband was in Brooks’ production crew. 

  • Troy Aikman on-stage with Shenandoah

    Troy Aikman once jumped on-stage with Shenandoah in the 90’s to sing a version of ‘Mammas Don’t Let Your Babies Grow Up To Be Cowboys’.  Troy was a regular fixture backstage and a good friend of the club.

  • “Black & Black, Back to Back”

    Clink Black played the Tarrant County Convention Center and Billy Bob’s booked his brother, Kevin Black.  The show drew a large crowd suspecting Clint might show up at his brother’s performance.  He didn’t, and the next day’s paper read “Black & Black, Back to Back."

  • Shooter Jennings

    Shooter Jennings used to attend the club with his father, Waylon Jennings and his mother, Jessi Colter, as a child.  Shooter has since become an American singer songwriter active in the country music and Southern rock genres.

  • Vanna White plays with Blain Gray Band

    While in town for a taping of Wheel of Fortune, Vanna White stopped in to play tambourine on a few numbers with the Blain Gray Band on the honky tonk stage.

  • The Dancing Machine

    Wendell Nelson started giving dance lessons at Billy Bob's at the end of 1981.  He's taught more than 100,000 people - including Julia Roberts and Paula Zahn.  Wendell can still be found teaching couples dance lessons on Sunday and Monday nights, as well as leading the line dance lessons every Thurs...Read more

  • Rock the house

    Billy Bob's has long been home to many kinds of music.  From rock to rhythm and blues, it's more than just country and western acts that perform on our famous stage. Past artists include Roy Orbison, The Temptations, James Brown, B.B King, Ray Charles, Ringo Starr, Tina Turner, Marvin Gaye and many,...Read more

  • Farewell to Nolan Ryan

    One of the greatest pitchers of all time - Nolan Ryan - developed a long time relationship with the club.  On September 12th, 1993, Ryan's 'Farewell to a Legend" retirement party was held at Billy Bob's.  Film star, and Angels' owner Gene Autry - attended the event.

  • Guinness Book World's Largest Belt Buckle

    The largest belt buckle is 1.98 m (6 ft 6 in) tall, 2.59 m (8 ft 6 in) wide, achieved by ESPN in partnership with Kelly Graham (Both USA) at “ESPN The Magazine’s NEXT BIG Weekend” in Fort Worth, Texas, USA, on 3 February 2011.   According to event organizers, the facade of the aluminum buckle paid h...Read more

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